# AEO for Lawyers > Plain-language, sourced guidance for law firms on being found and cited in AI-powered search (answer engine optimization). The content on this site is for general informational purposes only. It is not legal advice, and we do not guarantee that any statement on it is accurate, complete or current. AEO for Lawyers is published by Agency 310 and sponsored by Agency 310 and GrowthAgents AI, which sell AI marketing, consulting and automation services to law firms. Articles cite their sources, and each article page shows the date it was last updated. ## AI Search Fundamentals - [The Law Firm's Guide to AI Search Optimization](https://aeoforlawyers.com/learn/ai-search-fundamentals/law-firm-guide-to-ai-search-optimization/): A practical framework for being found, understood and cited in AI-powered search, built on what Google, OpenAI and others actually document. - [What Is Answer Engine Optimization, and Why Should Law Firms Care?](https://aeoforlawyers.com/learn/ai-search-fundamentals/what-is-answer-engine-optimization/): Answer engine optimization is the work of being understood and cited by AI search tools. Here is what it covers and what it cannot promise. - [How AI Search Tools Choose Which Sources to Cite](https://aeoforlawyers.com/learn/ai-search-fundamentals/how-ai-answers-choose-sources/): No AI company publishes its full source-selection method. Here is what is documented, what studies suggest, and where the answer is still unknown. - [AEO vs SEO for Law Firms: What Changes and What Does Not](https://aeoforlawyers.com/learn/ai-search-fundamentals/aeo-vs-seo-for-law-firms/): SEO and AEO share a foundation. The differences are in how pages are written, how identity is verified and how success is measured. - [Legal Ethics and AI Search Visibility: The Advertising Rules Still Apply](https://aeoforlawyers.com/learn/ai-search-fundamentals/legal-ethics-ai-search-visibility/): What ABA Model Rules 7.1 and 7.2 and Formal Opinion 512 mean for the pages, profiles and AI-assisted drafts behind your AI visibility work. ## Content and Authority - [How to Write Law Firm Pages That AI Answers Can Quote](https://aeoforlawyers.com/learn/content-and-authority/write-law-firm-pages-ai-can-quote/): A page that opens with the answer, names who wrote it and says what it covers is easier for a person or a machine to quote correctly. - [Attorney Bios and Firm Identity: Make It Clear Who You Are](https://aeoforlawyers.com/learn/content-and-authority/attorney-bios-and-firm-identity/): AI tools and search systems read your name, address and credentials across many pages. Keep them accurate, consistent and verifiable. - [A Content Playbook for Law Firms: From Rankings to Recommendations](https://aeoforlawyers.com/learn/content-and-authority/content-playbook-rankings-to-recommendations/): Build a connected set of pages around the decisions a client makes, instead of one page per keyword. - [Third-Party Profiles, Directories and Reviews: What to Check and Why](https://aeoforlawyers.com/learn/content-and-authority/third-party-profiles-directories-reviews/): AI tools read more than your website. Here is how to audit the profiles and reviews that describe your firm, without paying for recommendations. ## Technical AEO - [Structured Data for Law Firms: What to Use and What to Skip](https://aeoforlawyers.com/learn/technical-aeo/structured-data-for-law-firms/): Schema markup is optional, and Google says its AI features need no special markup. Here is what is worth adding for a law firm and what to leave out. - [AI Crawlers and robots.txt for Law Firms: Who to Allow and Why](https://aeoforlawyers.com/learn/technical-aeo/ai-crawlers-robots-txt-law-firms/): OpenAI, Perplexity, Anthropic and Google each use separate crawlers for search and for training. Here is how to decide what to allow. - [A Technical Readiness Checklist for Law Firm Sites in AI Search](https://aeoforlawyers.com/learn/technical-aeo/technical-readiness-checklist-ai-search/): A short list of technical checks, based on what Google, OpenAI, Perplexity and Microsoft document, that a law firm's web team can complete in a day. ## Measurement and Insights - [Metrics That Matter in AI Search, and the Ones to Ignore](https://aeoforlawyers.com/learn/measurement-and-insights/metrics-that-matter-ai-search/): Most AI visibility numbers are weaker than they look. Here are the measurements worth tracking for a law firm and how to read them. - [How to Track AI Referral Traffic in GA4 for a Law Firm Site](https://aeoforlawyers.com/learn/measurement-and-insights/track-ai-referral-traffic-ga4/): Create a custom channel group in Google Analytics 4 that collects visits from AI assistants, and learn why the number will always undercount. - [How to Run an AI Answer Audit for Your Law Firm](https://aeoforlawyers.com/learn/measurement-and-insights/run-an-ai-answer-audit/): A repeatable way to learn how often AI tools name your firm, which sources they cite and what they get wrong, using a spreadsheet and an afternoon. ## Optional - [All articles](https://aeoforlawyers.com/learn/): every guide, grouped by topic - [AI Search Fundamentals](https://aeoforlawyers.com/learn/ai-search-fundamentals/): How answer engines pick and cite sources, how AEO differs from SEO, and the advertising rules that still apply to your firm. - [Content and Authority](https://aeoforlawyers.com/learn/content-and-authority/): How to write pages that AI answers can quote, and how to show that your firm and its lawyers are who the page says they are. - [Technical AEO](https://aeoforlawyers.com/learn/technical-aeo/): Crawler access, structured data and site basics that decide whether AI search tools can read and use your pages at all. - [Measurement and Insights](https://aeoforlawyers.com/learn/measurement-and-insights/): How to check whether AI answers name your firm, which numbers you can trust, and which ones to ignore. - [About and methodology](https://aeoforlawyers.com/about/): who sponsors the site, how articles are written and checked, and what it does not claim - [Terms of use](https://aeoforlawyers.com/terms/): informational use only, no legal advice, no guarantee of results