Definitive guide
The Law Firm's Guide to AI Search Optimization
A practical framework for being found, understood and cited in AI-powered search, built on what Google, OpenAI and others actually document.
Resources to work through
The definitive guide, step-by-step how-tos, playbooks and checklists. Read the guide first, then use the rest as a working list.
How-to
How to Write Law Firm Pages That AI Answers Can Quote
A page that opens with the answer, names who wrote it and says what it covers is easier for a person or a machine to quote correctly.
Playbook
Attorney Bios and Firm Identity: Make It Clear Who You Are
AI tools and search systems read your name, address and credentials across many pages. Keep them accurate, consistent and verifiable.
Playbook
A Content Playbook for Law Firms: From Rankings to Recommendations
Build a connected set of pages around the decisions a client makes, instead of one page per keyword.
Checklist
Structured Data for Law Firms: What to Use and What to Skip
Schema markup is optional, and Google says its AI features need no special markup. Here is what is worth adding for a law firm and what to leave out.
How-to
AI Crawlers and robots.txt for Law Firms: Who to Allow and Why
OpenAI, Perplexity, Anthropic and Google each use separate crawlers for search and for training. Here is how to decide what to allow.
Checklist
A Technical Readiness Checklist for Law Firm Sites in AI Search
A short list of technical checks, based on what Google, OpenAI, Perplexity and Microsoft document, that a law firm's web team can complete in a day.
How-to
How to Track AI Referral Traffic in GA4 for a Law Firm Site
Create a custom channel group in Google Analytics 4 that collects visits from AI assistants, and learn why the number will always undercount.
How-to
How to Run an AI Answer Audit for Your Law Firm
A repeatable way to learn how often AI tools name your firm, which sources they cite and what they get wrong, using a spreadsheet and an afternoon.
From our sponsors · GrowthAgents AI
Read the rubric behind a published AEO score
GrowthAgents publishes its AEO Rubric v3, including how the points are weighted, and the loop each asset goes through. Read any vendor's method before you trust its score, ours included.