Explainer
Metrics That Matter in AI Search, and the Ones to Ignore
Most AI visibility numbers are weaker than they look. Here are the measurements worth tracking for a law firm and how to read them.
Measurement and Insights
How to check whether AI answers name your firm, which numbers you can trust, and which ones to ignore.
3 articles
How-to
How to Track AI Referral Traffic in GA4 for a Law Firm Site
Create a custom channel group in Google Analytics 4 that collects visits from AI assistants, and learn why the number will always undercount.
How-to
How to Run an AI Answer Audit for Your Law Firm
A repeatable way to learn how often AI tools name your firm, which sources they cite and what they get wrong, using a spreadsheet and an afternoon.
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From our sponsors · GrowthAgents AI
Read the rubric behind a published AEO score
GrowthAgents publishes its AEO Rubric v3, including how the points are weighted, and the loop each asset goes through. Read any vendor's method before you trust its score, ours included.