Definitive guide
The Law Firm's Guide to AI Search Optimization
A practical framework for being found, understood and cited in AI-powered search, built on what Google, OpenAI and others actually document.
AI Search Fundamentals
How answer engines pick and cite sources, how AEO differs from SEO, and the advertising rules that still apply to your firm.
5 articles
Explainer
What Is Answer Engine Optimization, and Why Should Law Firms Care?
Answer engine optimization is the work of being understood and cited by AI search tools. Here is what it covers and what it cannot promise.
Explainer
How AI Search Tools Choose Which Sources to Cite
No AI company publishes its full source-selection method. Here is what is documented, what studies suggest, and where the answer is still unknown.
Explainer
AEO vs SEO for Law Firms: What Changes and What Does Not
SEO and AEO share a foundation. The differences are in how pages are written, how identity is verified and how success is measured.
Explainer
Legal Ethics and AI Search Visibility: The Advertising Rules Still Apply
What ABA Model Rules 7.1 and 7.2 and Formal Opinion 512 mean for the pages, profiles and AI-assisted drafts behind your AI visibility work.
More topics
From our sponsors · GrowthAgents AI
Grade your key pages for AI search
GrowthAgents offers a free SiteScan. It grades your most important pages against its published AEO rubric and shows a rewrite of the weakest one, so you can judge the quality before you spend anything.